As employers, we have the opportunity to make a positive impact not only within our organizations but also in the lives of individuals from diverse backgrounds. The Work Opportunity Tax Credit (WOTC) provides a valuable incentive for hiring individuals from target groups such as veterans, individuals receiving public assistance, and ex-felons.

Here are three effective strategies for recruiting WOTC-eligible candidates, enabling you to tap into a diverse talent pool and unlock the potential for both your organization and the individuals you hire.

#1 Collaborate with Workforce Development Agencies

Partnering with local workforce development agencies can significantly enhance your recruitment efforts. These agencies specialize in connecting employers with individuals from target groups who are actively seeking employment. By establishing partnerships with these organizations, you gain access to a pool of qualified candidates and benefit from their expertise in identifying WOTC eligible individuals.

Workforce development agencies can provide valuable candidate referrals, assist with pre-screening, and offer support throughout the hiring process. Collaborating with these agencies expands your reach and increases the chances of finding well-suited candidates for your organization.

#2 Develop Targeted Outreach Initiatives

To attract WOTC-eligible candidates, it is crucial to tailor your recruitment efforts and reach out to specific target groups. Research and identify the most effective channels to engage with these demographics. For example, if you are looking to hire veterans, consider attending veteran job fairs or partnering with local veterans’ organizations.

Advertise your job openings in publications or websites that cater to the desired target group. By directly targeting and engaging with the specific demographics you aim to reach, you can create awareness and attract eligible candidates who may otherwise go unnoticed.

#3 Educate Human Resources and Hiring Managers

Properly educating your human resources (HR) team and hiring managers about WOTC is essential to maximize your recruitment success. Offer comprehensive training on the eligibility criteria and equip your HR personnel and hiring managers with the knowledge needed to identify and screen candidates who qualify for WOTC. Ensure they understand the benefits of the tax credit for both the employer and the employee.

Empower your HR team to effectively communicate these advantages to candidates to ensure they complete the WOTC forms. By educating and empowering your team, you create a cohesive and knowledgeable approach to recruiting WOTC-eligible candidates.


The Work Opportunity Tax Credit opens doors for employers to tap into a diverse talent pool while making a positive impact in the lives of individuals from target groups. By implementing these three strategies—collaborating with workforce development agencies, developing targeted outreach initiatives, and educating HR and hiring managers—you can enhance your recruitment efforts and successfully attract WOTC-eligible candidates.

Embracing WOTC not only benefits your organization by accessing qualified talent but also provides individuals with valuable opportunities for meaningful employment. Together, we can unlock talent and contribute to a more inclusive and equitable workforce.