What would your clients say if they knew you neglected to hire the most profitable applicants?
You’re a staffing firm. Your job is to convince clients that your services offer more value than your competitors’.
That’s why smart staffing firms don’t skip the Work Opportunity Tax Credit (WOTC).
Here’s six value propositions WOTC creates for staffing firms’ clients.
1. WOTC saves costs
WOTC offers staffing clients the opportunity to reduce their federal income tax liability by hiring employees from targeted groups. By explaining the potential tax credits available through the WOTC program, your sales team can showcase cost-saving opportunities for clients when they hire your recruits.
2. WOTC differentiates your service offering
Incorporating the WOTC program into your sales pitch gives your staffing firm a competitive advantage over competitors who may not offer or highlight this incentive. The potential tax credits to your customers can differentiate your firm and help secure contracts.
3. WOTC expands applicant pools
Highlighting the WOTC program to clients provides an incentive for them to hire candidates from often-overlooked groups. What’s more is that research shows that WOTC-eligible workers perform better than or equal to their peers, stay in their job as long or longer than their peers, and are less likely to leave their job in the first year than their peers.
4. WOTC diversifies workforces
WOTC promotes diversity in hiring by incentivizing the employment of individuals from various disadvantaged backgrounds. Your sales team can leverage this to showcase your ability to tap into diverse talent pools, catering to clients with specific diversity and inclusion goals.
5. WOTC showcases your expertise
Demonstrating knowledge about the WOTC program and how it aligns with the needs of specific industries or sectors can position your sales team as industry experts. This expertise can build trust and credibility with potential clients.
6. WOTC creates a niche
Tailoring your staffing solutions to include the WOTC program demonstrates your ability to offer personalized and value-driven services, meeting clients’ specific hiring and tax-saving needs.
Inaction is expensive
WOTC can make your sales strategy more attractive to clients, position you as a valuable partner, and potentially open doors to new opportunities and markets.
We’re adding new staffing clients every day. Don’t be late to the party!