Brand Element Guidelines

Below are some guidelines for using our wordmark and logo, if you have questions, please contact our marketing team.

Using the correct colors

The black version of our wordmark and logo looks best on a white background. However, the white and approved color versions of our wordmark and logo are also acceptable when there are constraints.

Don’t change the logo

Do not modify or distort the logo, add additional elements or use any unapproved colors.

Stick with proper spacing

Clear space around the Arvo logo should be equal to or greater than the height of the Arvo O’s width.

Keep it simple

Do not crowd the logo with images or text that would compromise its impact.

Arvo Tech Wordmark and Logo

Below are three variations of the Arvo wordmark and logo. Our wordmark is to be used primarily and in all situations. In some circumstances, our badge may be used in a square application. Our main wordmark is in black for use on light backgrounds and in all-white for use on dark backgrounds.

Wordmark