In our remotely-connected world, take a walk around town to find advantages
In 2025, small and mid-sized businesses (SMBs) are realizing that growing their business isn’t just about selling more online or expanding operations. It’s about connecting with the local community, just like some of the most successful businesses today. Take Starbucks, which has built its brand on creating a sense of community in every neighborhood it enters. Or consider REI, whose commitment to outdoor enthusiasts is matched by its support for local conservation efforts. Even Costco, which emphasizes creating long-term relationships with its employees and customers, thrives by staying deeply connected to the communities it serves. These businesses show that getting involved locally isn’t just about giving back—it’s a smart way to grow. Here are a few surprising ways SMBs can boost profits by engaging with their local communities.
1. Partner up
One great way to make money is by teaming up with other businesses in your area. While big companies might focus on global partnerships, small businesses can thrive by working together with neighbors. Think about it: a local coffee shop teaming up with a nearby bookstore for a “coffee and book” deal, or a gym joining forces with a wellness store for a fitness package. These partnerships help both businesses get noticed by each other’s customers, and it costs less than trying to do it all alone. Plus, when you support local, your customers are more likely to stick around and keep coming back.
2. Get digitally local
You don’t need a huge budget to take advantage of influencer marketing. Instead of looking for big-name social media influencers, try finding local influencers who already have a strong following in your area. These might be food bloggers, local celebrities, or even community leaders who already have people listening to them. These influencers can help spread the word about your business, whether it’s through social media posts, sponsored events, or just talking about what you do. It’s a cost-effective way to boost your visibility and attract more local customers who trust these influencers.
3. Give back
Another way to get noticed—and make more money—is by offering events or programs that benefit your community. Maybe you can host a workshop, offer free classes, or put on an event that brings people together. For example, a local hardware store might offer DIY workshops, or a fitness center could offer free outdoor yoga classes in the park. These types of activities show that you care about your community, and they get people into your store or business. Once they’re there, you’ve got a chance to make a sale or turn them into loyal customers.
4. Hire locally
Hiring local workers isn’t just good for your community—it’s also great for your business. People who live in the area are more likely to be loyal, and when they feel connected to your business, they work harder. Plus, by hiring locally, you can reduce turnover and create a stronger team. One of the easiest ways to tap into local talent is by working with local schools, colleges, or job training programs. Offering job opportunities to people in your area not only helps you find good workers but also strengthens your relationship with the community.
5. Lower taxes with WOTC
Here’s an unexpected way to save money and make a big impact: take advantage of the Work Opportunity Tax Credit (WOTC). This is a government program that gives you a tax credit for hiring certain types of job seekers, like veterans, long-term unemployed individuals, or people facing other challenges. By hiring locally and giving these people a chance, you not only help your community but also save money on your taxes. Plus, employees who come from these backgrounds often have a strong desire to prove themselves, which can lead to better job performance and lower turnover. It’s a win-win!
What goes around, comes around
Getting involved in your local community is more than just good for your reputation—it’s good for business too. By partnering with other local companies, working with local influencers, offering programs that benefit your area, and hiring locally, you can grow your business in ways you might not have expected. And don’t forget the Work Opportunity Tax Credit. Hiring local, disadvantaged job seekers not only helps you save on taxes but also strengthens your ties to the community.
So, in 2025, think about how you can get more connected to your local area. It’s a strategy that will bring in new customers, build your brand, and set you up for long-term success.
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We’ve helped hundreds of businesses claim nearly $700 million in employment tax credits, including WOTC.
Whether you’re brand new to WOTC, or ready to improve your WOTC profits by 2-3x, Arvo is the right choice. Using our superior tools and unparalleled service, you can transform your bottom line.