In a tight labor market where finding qualified candidates is a challenge, employers must adopt innovative strategies to gain a competitive edge. One such strategy is targeting WOTC-eligible employees—individuals from specific target groups who face barriers to employment.

We will explore why focusing on WOTC-eligible employees should be your strategy in a tight labor market and how it can help you overcome hiring obstacles.

Access to a Hidden Talent Pool

A tight labor market often means increased competition for a limited pool of qualified candidates. However, by targeting WOTC-eligible employees, you tap into a relatively untapped talent pool. These individuals possess unique skills, experiences, and perspectives that can enrich your workforce.

By proactively seeking out WOTC-eligible candidates, you gain access to a diverse talent pool, increasing your chances of finding high-quality employees.

Reduced Competition for Talent

While most employers focus on conventional recruiting methods, targeting WOTC-eligible employees allows you to stand out from the competition. With fewer employers actively pursuing these candidates, you face reduced competition for their skills and expertise.

By highlighting the benefits of the WOTC program, such as potential tax incentives and inclusive work environments, you differentiate yourself as an employer of choice. This can attract highly motivated candidates who may not have considered other job opportunities.

Mitigation of Skills Shortages

Certain industries or positions may face acute skills shortages, making it even more challenging to find qualified candidates. WOTC-eligible employees can help mitigate these skills gaps. Veterans, for instance, bring valuable leadership, teamwork, and problem-solving skills acquired through military service.

Similarly, individuals with disabilities often possess unique strengths and abilities that can contribute to your organization’s success. By targeting WOTC-eligible employees, you gain access to individuals with specific skill sets that align with your industry’s demands.

Enhanced Retention and Loyalty

Employee turnover is costly and disruptive. WOTC-eligible employees, however, tend to demonstrate higher levels of loyalty and commitment. By providing employment opportunities to individuals who face barriers to work, you create a sense of gratitude and loyalty among these employees.

They are more likely to remain with your organization, reducing turnover rates and associated costs. By targeting WOTC-eligible employees, you invest in a workforce that is more likely to stay and grow with your company.

Positive Public Image and Corporate Social Responsibility

Today’s consumers and clients increasingly favor businesses that prioritize social responsibility and inclusivity. By actively targeting WOTC-eligible employees, you demonstrate your commitment to diversity and equal employment opportunities.

This can significantly enhance your public image and brand reputation. Consumers are more likely to support businesses that value social impact, leading to increased customer loyalty and positive word-of-mouth recommendations.


In a tight labor market, where competition for qualified talent is fierce, targeting WOTC-eligible employees can give you a distinct advantage. By accessing a hidden talent pool, reducing competition for talent, mitigating skills shortages, enhancing retention, and demonstrating social responsibility, you position your organization as an attractive employer of choice.

By implementing a targeted strategy for WOTC-eligible candidates, you increase your chances of finding skilled and dedicated employees who can contribute to your company’s success even in challenging hiring environments.